About Us

“Innovation is about reshaping experiences that resonate and leave a lasting impact.”

Amy Phillips

“Founder of Location Based Entertainment
Marketing Group”

About Amy

Location-Based Entertainment Visionary & Experienced Innovator

Amy’s approach to location-based entertainment is rooted in innovation, creativity, and a deep understanding of guest desires. Whether optimizing guest experiences using data and AI, launching new branded concepts, or enhancing operational efficiency, Amy brings a forward-thinking mindset to every project.

Her ability to develop brands that capture the imagination of audiences while achieving multi-million-dollar revenue growth in high-stakes environments is unparalleled. Amy’s work continues to set new standards for the location-based entertainment industry, ensuring every interaction is memorable and impactful.

She brings an unparalleled combination of strategic marketing, operations expertise, and
leadership to every project. As the founder of a specialized agency, her ability to craft
data-driven strategies that fuel brand growth, unit expansion, and revenue optimization is
unmatched. Her deep understanding of both creative marketing and operational efficiency
ensures that companies in the location-based entertainment industry not only attract new
customers but also build long-term loyalty and sustainable profitability.

Whether you’re looking to scale, optimize, or reinvent your location-based entertainment brand,
Amy’s proven approach ensures measurable results at every stage of the journey.

Over 10 years of experience in the LBE industry.
Recognized with multiple industry awards for creativity and innovation.
Passionate about delivering immersive, audience-centered experiences.
A leader committed to fostering collaboration and growth.

Brand

Proven Experience with Leading Brands

This agency is backed by an accomplished executive strategist, Amy Phillips, who has driven transformative growth for some of the most recognized names in the entertainment industry

Netflix

Spearheaded the launch of Netflix's live experiences and optimized marketing strategies that led to record-breaking ticket sales

Drive Shack Inc

Developed and launched the Drive Shack brand, overseeing successful openings and revenue growth through innovative marketing.

Altitude Trampoline Park

As President and CMO, drove a 50% increase in new unit openings and executed a digital transformation that resulted in a 75% increase in online revenue.

Main Event Entertainment

Played a pivotal role in establishing the brand and expanding it to over 40 locations, recognized for outstanding marketing initiatives.

Dave & Buster’s

Developed promotional strategies that significantly increased sales and market share, guiding the brand from 4 to over 80 locations.

PARTNER WITH US

Maximizing Engagement for Location-Based Experiences

By leveraging extensive industry experience and a deep understanding of location-based entertainment, this agency is positioned to help you navigate the challenges of today’s market. Let us partner with you to develop strategies that ensure your concept is not only successful but also sustainable in the long run.

By offering these comprehensive services, our agency ensures that each client receives a customized approach tailored to their unique business needs, driving growth and success in the location-based entertainment industry

Services include the following, but not limited to:
▪ Location Based Entertainment Consulting
▪ Restaruant, Hospitatitly & Event Activation Management
▪ Fractional CMO & CCO Services
▪ Active Entertainment Site Development & Concept Creation

What is Location-Based Entertainment (LBE)?

You’ve heard the buzz around “location-based entertainment” or “LBE,” but what does it really mean? Location-based entertainment brings beloved brands, characters, and stories to life in physical spaces where people gather to play, eat, and shop. It’s an immersive experience that lets consumers interact with the brands they know and love, turning everyday visits into unforgettable moments. By blending digital and physical experiences, LBE transforms ordinary destinations like restaurants, malls, and entertainment centers into dynamic spaces that attract visitors.

LBE

LBE